Skip links

Employee engagement surveys: How to create effective questions

Share

Employee engagement is a key indicator of how committed and motivated employees are towards their roles and the company. It encompasses the emotional and intellectual commitment employees have towards their organization, influencing productivity, workplace atmosphere, and overall business success. An employee engagement survey is a strategic tool used by HR managers to measure this engagement. These surveys are designed to gather insights about employee sentiment, understand their commitment level, and gather actionable data to improve the workplace environment. By conducting these surveys, companies can align their human resource management strategies with employee needs, enhancing employee engagement and employee empowerment.

Objectives of an Employee Engagement Survey

Understanding employee sentiment

Capturing feedback on job satisfaction, workplace environment, and relationships with management helps organizations gauge the overall morale and satisfaction levels across the company. This understanding is critical for maintaining a positive workplace culture and high levels of employee engagement.

Identifying strengths and areas for improvement

Surveys help pinpoint both the strong points and the gaps within current management practices and workplace policies. This feedback is invaluable for HR teams aiming to improve workplace conditions and optimize employee satisfaction.

Enhancing employee-management communication

Regular surveys enhance open lines of communication, making employees feel heard and valued. This not only boosts employee engagement but also fosters a culture of trust and mutual respect, essential for effective teamwork and management.

Designing an employee engagement survey

Deciding the frequency and timing

Determining how often to conduct these surveys is crucial for gathering timely and relevant insights without causing survey fatigue among employees. Annual, bi-annual, or quarterly surveys are common, depending on the company’s size and the dynamics of the workplace.

Choosing the right questions

The effectiveness of an engagement survey largely depends on the questions posed. Questions should be clear, concise, and designed to elicit useful information that aligns with the company’s strategic goals. Utilizing HR tools and platforms can aid in crafting and distributing these surveys efficiently.

Ensuring confidentiality

To obtain honest and candid responses, it’s essential that surveys are anonymous and confidential. This assurance encourages transparency from employees, providing more accurate and actionable data for HR departments to work with.

By integrating these elements into an employee engagement survey, companies can not only enhance their understanding of employee needs but also strategically use this data to improve their organizational practices. 

Questions to ask in your employee engagement surveys

what questions to ask in an employee engagement survey

Surveys from employee engagement work as a critical tool and give the data necessary for a happy healthy work environment. Satisfactory questions like how an employee likes working in the company, whether there’ll be recommendations from his side, how satisfied or proud he feels working in the organization are some key survey questions. Questions related to work-life balance, growth opportunities, open-ended questions, or teamwork are some basic areas a survey should cover.

Questions related to fulfillment

Employee satisfaction is a critical component of a company’s success, as dissatisfaction can lead to detrimental effects like poor customer service, a negative workplace environment, decreased efficiency, and low productivity, all of which contribute to higher turnover rates. In crafting an employee engagement survey, it’s crucial to delve into how much an employee appreciates the company culture and feels a sense of connection with their colleagues. Questions should explore whether employees would recommend the company to others, if they are content in their roles, and if they find their work fulfilling. These insights are vital as they not only gauge the level of employee engagement but also enhance employee empowerment and reinforce employee branding.

Questions related to supervision

A supervisor evaluation questionnaire helps employees share their views and feedback on the manager. Questions like how often a manager provides feedback, if the feedback is satisfactory, if the hard work is recognized and rewarded, or how satisfied an employee has been after offering suggestions to the management must be asked. This survey helps in checking confidentiality and clarity on behalf of the management team. If need be, actions can be taken to reinforce a good vigilant eye on the employees.

Questions related to teamwork

Employee engagement surveys help track metrics and provide insights by increasing employee morale. Teamwork needs to be recognized at every level and encouraged. How satisfied an employee is with the spirit of teamwork, whether team members are held accountable for the mistakes done, if work is distributed fairly among all team members, how transparent is communication within the team, or if team members are supportive of each other’s role are some questions that need to be asked. This survey helps to check collaboration, recognize conflicts and help in better goal management among peers.

Questions related to growth opportunities

Career growth opportunities are something every employee should be interested in. What skills would one like to develop, what areas would an employee want to succeed in, where do they see himself in 5 years, what professional goals would they like to accomplish in the coming six months can be some questions regarding growth opportunities. Focussing on growth, work, communication, new development opportunities, and how well an organization supports an employee in exploring professional goals should be the agenda in such surveys.

Questions related to work-life balance

Upcoming the balance game is a trendsetter nowadays. While working on a work-life balance survey, seeing that balance is not lost, should be a focus area. Survey questions like how often an employee works beyond working hours, whether the team leader respects the former’s work-life balance, if he can cope with the workload, whether the work schedule allows the employee to spend quality time at home or help pursue personal interests need to be asked and worked on. Such survey questions should harp on if at all the company has an emphatic attitude for the employee’s needs and help gauge how the job affects an employee’s overall happiness.

Open-ended questions

Open-ended survey questions help in taking a new perspective that can help provide insights otherwise less known. Questions like the least favorite niche that an employee feels in the job, the areas the company needs to improve on, and whether the previous survey has helped both the employer and the employee in any way are some questions that can provide in-depth data. Most importantly, if surveys need to be anonymous can also provide genuine feedback necessary for future gains.

Analyzing and acting on survey results

Once your organization has conducted an employee engagement survey, the next crucial steps involve effectively analyzing the data collected and taking actionable measures to enhance workplace dynamics. This phase is pivotal as it directly influences your ability to foster a positive work environment and retain top talent. Here’s how to handle and capitalize on the data to improve employee engagement and employee empowerment.

Data analysis techniques

Begin by compiling the data in an organized manner using a reliable ATS or HR solutions platform, which is especially beneficial for growing companies. Analyzing survey results typically involves several steps:

Quantitative analysis

Use statistical tools to measure the quantitative aspects of the survey responses. Look for trends, patterns, and outliers in the data that indicate common sentiments among the workforce.

Qualitative analysis

For open-ended responses, perform thematic analysis to categorize feedback into themes relating to aspects like management practices, workplace environment, and career development opportunities.

Benchmarking

Compare your results against industry standards or past survey results to gauge your company’s performance over time or against competitors. This can help in better positioning your company in terms of employee branding.

Conlusion

Conducting an employee engagement survey is essential for fostering continuous improvement in employee empowerment and satisfaction. Utilizing tools like PyjamaHR helps businesses streamline their hiring workflows and enhance employee engagement, making it easier to address issues revealed by the survey, such as employee absenteeism and workplace culture. By acting on these insights, companies can strengthen their employee branding, improve management practices, and better align with their workforce’s needs. This proactive approach is crucial in attracting and retaining top talent, ensuring the company’s growth and success in a competitive market.

Leave a comment