Retaining employees

The Secret to Attracting and Retaining Employees: An HR Insider’s Guide


Are you bribing your employees with free pizza just to get them to show up? Is your team competing with a sloth (and winning) at who’s lazier? Chances are they are burnt out, not motivated, and are going to quietly quit or resign very soon. Retaining employees is tricky business. More often than not, companies get the formula wrong and conduct fun Fridays and snack fests, and the like to get people to stay. While these do get extra points, it is not what gets people to stay. Retaining employees is trickier than that. Attracting and retaining top talent is a crucial element in building a successful company. To help your organization in this process, we’ve put together this insider’s guide on how to attract and retain top employees.

Attracting and Retaining Employees- All You Need to Know

“Gallup estimates that the cost of replacing an employee is one-half to two times the employee’s annual salary.”

Retaining employees, as discussed, is challenging. Here are a few things that top companies do to attract and retain top talent. 

1.Focus on Your Employer Brand

Gone are the days when candidates looked just at the compensation. In this market, candidates are looking beyond just the salary and benefits package. They want to know about the culture, values, and mission of the organization. This is why it’s important to create a strong employer brand that highlights your organization’s values, culture, and mission.

Your employer brand is the image and reputation of your organization in the job market. It includes your company’s mission, values, culture, and employee value proposition. A strong employer brand can help attract top talent and retain existing employees. Please note that making reels about the extraordinary culture you have is a great idea, but if it’s not the actual culture that you follow, candidates will be able to see right through it. Always keep in mind that people talk! 

2.Use Multiple Channels to Source Candidates

Posting a job on one job board is not enough to attract top talent. Good candidates are often passive job seekers and may not be actively searching for new opportunities. This is why it’s important to use multiple channels to source candidates, including social media, employee referrals, and professional networks.

Using multiple channels can help you reach a larger pool of candidates and increase the chances of finding the right person for the job.

Bonus Tip: Use a good applicant tracking system so that you can automate redundant tasks and cut the hiring time significantly. A lot of back and forth can cause a candidate to look elsewhere. 

3.Concentrate on Creating a Strong Candidate Experience

The candidate experience is the impression that a candidate has of your organization during the recruitment process. Building a positive candidate experience is essential in attracting and retaining employees. Creating a good candidate experience will not only help in attracting the right candidates but will also leave a lasting impression on them. This, in turn, will help in retaining employees. 

Here are a few tips to create the best candidate experience: 
  • Ensure that you provide timely and clear communication with candidates at each stage of the recruitment process.
  • Treat candidates with the same level of respect and professionalism that you would want for yourself. 
  • Be transparent about the recruitment process, including the timeline, the stages, and the selection criteria.
  • Create a user-friendly recruitment process, from the application process to scheduling interviews. 
  • Personalize the recruitment process for each candidate by addressing them by name and using their interests and skills to frame the discussion.

4.Competitive Compensation and Benefits

Compensation and benefits are essential elements in attracting and retaining employees. It’s important to offer a competitive compensation and benefits package that meets or exceeds the industry standard. Offering flexible working arrangements, such as remote work and flexible hours, can also be attractive to candidates and can help retain existing employees.

When it comes to retaining employees, it is important to keep in mind that you have to encourage constant feedback and act on the same. 

5. Space for Growth and Development

Top employees are looking for opportunities for growth and development. Providing opportunities for growth and development, such as training and development programs, can help retain top employees. Where most companies go wrong is, they organize the training programs for the sake of organizing it and leave it at that. This is not doing anyone any favors. It will be a waste of time and effort for both parties. Ensure to arrange meaningful training sessions. Ask the employees what they would like to learn/attend and act accordingly. 

Additionally, offering clear career paths and regular performance feedback can help employees feel valued and supported in their roles which contributes to retaining employees. 

6. Foster a Positive Company Culture

It goes without saying that a positive company culture is essential in retaining top talent. A positive company culture includes an inclusive work environment, open communication, and opportunities for employee recognition and feedback.

Fostering a positive company culture can help employees feel valued and supported in their roles, which can help retain top talent.

Learn how to create an inclusive culture here. 

7. Offer Work-Life Balance

Hustle culture is still on but that does not mean that hustling is the ONLY thing that the employees do. Work-life balance is important in retaining employees. Offering work-life balance can help employees feel supported and valued, which can increase job satisfaction and reduce turnover.

Offering flexible working arrangements, such as remote work and flexible hours, can be attractive to candidates and can help retain existing employees.


Attracting and retaining top talent is no walk in the park, but with the right approach, it’s not rocket science either. Remember to communicate clearly, respect time and efforts, be transparent, and personalize the processes. And, of course, don’t pull the “will get back to you shortly” card. 

To sum it up, it’s important to focus on your employer brand, use multiple channels to source candidates, build a strong candidate experience, offer competitive compensation and benefits, provide opportunities for growth and development, foster positive company culture, and offer work-life balance.

By implementing these strategies, your organization can attract and retain top talent, which can lead to increased productivity, higher job satisfaction, and a better bottom line.

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