Companies relying heavily on traditional recruiting methods burn their budget and time. On average, companies in India spend approximately Rs. 25,500 per hire (LinkedIn). Most of this amount is due to job portals and advertising costs. With a foolproof social media recruiting strategy, they can find qualified candidates earliest without spending too much money.
A well-planned and nicely executed social media recruiting strategy is way more efficient than regular job posting and paid advertisements.
1. Determine your social media recruiting goals
A successful social recruiting starts with defining the recruitment goals.
Identify which area of the hiring process is more important to you. Write down what you expect to achieve through social media recruiting. Important areas to focus on include:
- Quality of the candidates over quantity
- Building a talent pool
- Cultural fit candidates
- Reduced employee turnover
- Enhanced employer branding
- Minimised recruitment cost
A predefined recruitment goal helps recruitment teams better understand and make social recruiting strategies to achieve them.
2. Pick the right social media platforms
Pushing content on social media platforms that you like is meaningless. Instead, find out which social media platform is best for recruiting and which among those platforms is suitable for the job roles you want to hire for.
Should you only use LinkedIn, the world’s largest professional networking site, for social recruiting? Or should you make social recruiting strategies for social media sites like Facebook, Twitter, Instagram, Youtube and Whatsapp?
Well, LinkedIn could be the most effective in finding you some of the great hires. However, other social networking sites could be as effective and even better in realising goals like finding skill-specific candidates and promoting employer branding.
3. Pick the perfect CTA
Writing an effective call-action is the most critical job. A perfect CTA is essential to ensure candidates click and enter the next step of filling out the application form.
Some widely used call-to-action for job posting includes:
- Apply now
- Apply online in one step
- Earn up to Rs. 25,000 per week
- Work from the comfort of your home
4. Run employee advocacy campaigns
Employees can make or break a company’s public image. To use it to your advantage, include them in your social recruiting strategy. Ask them to repost jobs and the company’s posts. And share good stuff about your company.
5. Be consistent with posting
The key to winning your social media recruiting game is being consistent. One of the many things you must take care of in maintaining consistency is posting new content on social media platforms. However, there are other things to be careful of – consistency of voice, tone and language when you respond and interact.
Consistency helps you to build new connections and establish relationships with potential candidates.
6. Measure social media KPIs
Track your social media activities to find out if your strategies are working and what else you can do to improve them. Keep an eye on the following Social media KPIs:
- Performance across different social media platforms
- Performance of different content types
- Best time to post content on different social media platforms
- Impressions, clicks and engagement
Social media recruiting is becoming widely popular among recruiters. Social media platforms keep adding new features to help employers and job seekers connect and engage better. From job postings on social media sites to LinkedIn Talent Solutions like Recruiter and Recruiter Lite, social media is becoming the go-to option for employers.
